Campaign, ad group and creative performance, diagnosed through your GA4 data — landing-page fit, not bid strategy. We'd rather tell you exactly what this can and can't see than let you assume.
Which campaigns send traffic to pages that convert, and which quietly send their best clicks to a page with a known problem.
Conversion by creative set on the same landing page — where the ad account and the analytics account finally agree on what's working.
GA4-based Ads analysis is a real, useful layer — and a partial one. Here's the line, stated plainly, so expectations are set correctly from the start.
| Signal | Visible to Polaris |
|---|---|
| Landing page conversion by campaign / ad group / creative | Yes |
| Traffic quality and on-site behavior by ad source | Yes |
| Budget allocation across campaigns | Not visible |
| Bid strategy and actual bid amounts | Not visible |
| Quality Score | Not visible |
| Ad copy and headline variants | Not visible |
| Search terms report | Not visible |
| Meta / social ads — campaign level only, via GA4 Data Import | Partial |
If a question needs one of the "not visible" rows, the honest answer is that Polaris can't see it — not a guess dressed up as an answer.
Ads analysis is included in a first report wherever Google Ads is connected to your GA4.
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