Signals watches your core KPIs daily and, when one moves outside its normal range, traces the anomaly back through your data looking for a cause — before it says anything to you.
This page previews what's shipping. Signals is in final rollout — daily monitoring and the weekly summary go live shortly. Ask us for the current status alongside your free audit.
Sessions
Conversion rate
Revenue
AOV
Bounce rate
Page load
Ad spend efficiency
+ custom KPI
Anomaly types: sudden drop, sudden spike, slow drift, seasonality break, segment-specific shift, and correlated multi-metric moves.
When a KPI breaks its normal range, Signals doesn't alert immediately. It cascades backward — traffic source, device, geography, landing page, campaign, template version, and further — looking for where the anomaly actually concentrates. If a plausible cause turns up, that's what you get. If it doesn't, you get the anomaly and an honest "cause not found."
Sample alert
⚠ Mobile conversion rate — 18% below expected range
Detected: Tue 06:00. Cascade traced the drop to iOS Safari · checkout page — concentrated after a template deploy Monday evening. No cause found beyond this layer.
This is a finding, not a recommendation. What to do about it is your call.
Most alert tools stop at "something changed." Signals goes further and stops at "here's what changed and why" — on purpose, not because the last step is missing.
A monitoring system that always has an opinion about what to do next is one you eventually stop trusting — because sometimes the right move genuinely depends on context Signals doesn't have: a planned promotion, a known outage, a business decision made yesterday. Stating the fact and the traced cause, and stopping there, keeps every alert honest about what it actually knows.
Ask about Signals rollout timing when you request your report.
Get a free audit of your site