Not another NPS widget blasted at every visitor. Polaris surveys are built to reach one specific person, in one specific moment — usually the one about to bounce.
Target visitors from a specific campaign or source.
Mobile, tablet, or desktop only.
Geo-target by visitor location.
Isolate a browser-specific issue you suspect.
Fire only on the checkout page, or anywhere but it.
Anything your own logic can express — cart value, logged-in state, whatever you track.
iOS vs Android vs desktop OS-specific targeting.
Wait N seconds on page before it's eligible to show.
Fire the moment a cursor heads for the tab bar or back button.
A "no" answer branches to a different follow-up than a "yes." The result in your report isn't a flat list of responses — it's a tree, so you can see exactly where an answer path led and how often.
A quarterly NPS blast tells you how people feel in general. It doesn't tell you why the visitor on the pricing page right now, three seconds from leaving, is about to leave. Polaris surveys are built for the second question, because that's the one connected to a number you can move this month.
Surveys ship after the one-tag snippet — the first report doesn't need it.
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