Every Polaris report runs the same pipeline against your GA4 and BigQuery data, plus a walkthrough of your actual pages. What changes is the audience — a business owner and a data analyst shouldn't have to read the same document.
No ARPU, no PDP, no AOV, no CRO jargon that needs a glossary. Five things, in order of how much they cost you, written the way you'd explain them to a partner over coffee.
P0
Checkout button hides below the fold on iPhone — costing roughly 4% of mobile sessions. Fixable in an afternoon.
Not a wall of data — three findings that matter, each with a dollar figure or percentage attached, so a resourcing decision doesn't need a follow-up call.
≈4% of mobile sessions hit a checkout rendering bug — P0, fixable this sprint.
Est. $40k/yr left on the table from a pricing-toggle default — P1.
-9% click-through on primary CTA since the last redesign — P1.
Device × channel × landing page × new/returning, and more — cross-tabbed and delivered raw. You draw your own conclusions; we don't put words in your dashboard.
Where ad spend meets landing-page reality, as seen through GA4 — not bid strategy or Quality Score, which we're honest about not seeing. Full ceiling on the Ads page.
Campaign "Spring-Retarget" sends 61% of clicks to a page with a known checkout issue.
Creative set B converts 2.4x creative set A on the identical landing page.
Every mode above, combined into one deck for people who weren't in the room for the analysis and need the full case, not a summary of it.
Whichever mode you're reading, it's built from the same six parts.
What matters, in the first 30 seconds of reading.
Exactly which GA4/BigQuery data and which pages were walked.
Every finding tagged P0/P1/P2 — no flat, unordered list.
A dollar or percentage estimate wherever the data supports one.
The actual page, with the problem circled — not a description of it.
The full data behind the summary, for anyone who wants to check it.
No snippet required for this one — just Viewer access to your GA4.
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